The real future of business intelligence rather than the retro future we've been building, and where to look for inspiration and innovation in the future.

1. Outside In Mark Madsen, TDWI – Nov. 1 2007 www.ThirdNature.net Attribution-NonCommercial-No Derivative http://creativecommons.org/licenses/by-nc-nd/3.0/us/

2. We’re Building Yesterday’s Future

3. Prediction is Hard, Particularly About the Future “ Prediction is very difficult, especially about the future.” Niels Bohr

4. Mistakes: the Nucleon

5. Perspective: the short term lens “ Open source is not worth paying attention to.” An industry analyst I don’t want to make too much fun of, January 2006 Where the analysts are on the adoption curve

6. Perspective: the lens of the past “ All the calculations that will ever be needed in this country could be done on the three digital computers now being built… No one else will ever need machines of their own, or would be able to afford to buy them.” Douglas Hartree, 1951

7. Problem: linear extrapolation “ The future is the present projected.” Aldous Huxley

8. Transportation rate of change 1810 1840 1870 1910 1940 1970 2000 Horse Train Car Plane Jet Rocket Speed Somehow they missed this.

9. An exercise ¿ Qué es más macho ?

10. An exercise 63% 17%

11. An exercise ¿ Qué es más macho ? (in five years)

12. An exercise Safari: mui macho!

13. Current BI Tool Adoption Forecasts Time BI Users 2017 You Are Here

14. BI Developers and Administrators Time BI Dev / Admins 2017

15. Conclusion: 100% of IT will administer BI in ten years Time BI Dev / Admins 2017

16. Problem: linear extrapolation “ If the automobile had followed the same development as the computer, a Rolls-Royce would today cost $100, get a million miles per gallon, and explode once a year killing everyone inside.” Robert Cringely Time Anything Reality

17. Why is IT so often caught by surprise?

18. Real rates of change in IT

20. Unexpected Consequences of Commoditization Time Equipment Expensive: outsource to reduce equipment cost Labor Affordable: insource for control, innovation Dirt cheap: outsource to reduce labor cost

21. Miniaturization

22. Consequences of Miniaturization Time Data Generated Chipping RFID GPS Sensors

23. Where is the front end BI architecture today? 1.0 2.0

24. Web 2.0 Has Both a Social and Technical Architecture

25. Social architectures in web 2.0 are changing our software like mobiles changed the telephone industry. Web 1.0 Web 2.0

26. Architecture of Participation, giving gets

27. Personal first

28. Community Where are my report folders?

29. Web 2.0 innovating BI ahead of the BI companies Web 2.0 does BI

30. The invisible Crowd

31. Old style Standard tools, 1 size Kitchen sink Big central app . Controlled process Force users New style Many tools, custom fit Simplicity Big central platform, small dist apps Get out of the way Attract users

32. “ When technology delivers basic needs, user experience dominates” Don Norman

33. What’s the user experience here?

34. ip

35. “ Better experiences, not more features.” Roland Rust

36. Expectations from a younger generation What happens when the first MySpace crowd hits the workforce?

38. The Timeline of Significant Events 1985 – Born 1985 – Nintendo releases Super Mario Brothers 1985 – GPL is created 1990 – start school 1991 – First web browser 1993 – First popular web browser 1993 – Linux version 1.0 released 1995 – Amazon and eBay founded 1995 – First usable version of Windows 1996 – Secondary school! 1997 – First Harry Potter book!! 1997 – Term “weblog” coined 1998 – Teenager! 1996 – OMG! First modern IM! 1998 – Google founded 1999 – Napster and the rise of p2p 2001 – the iPod debuts 2003 - College 2005 – YouTube is created 2006 – Graduation, video of drunken party on YouTube 2007 – Welcome to your new job

40. The consumerization of IT means innovation from the outside, just like the 1980s.

41. Consumerization means circumvention Flexible location Flexible hours Flexible tools Lateral communication

42. Businesses are going through a shift to more decentralized processes and decision making. Hierarchy Bureaucracy Network

43. Well vs plumbing BI is still using the old assumptions of hierarchy and centralized control. We are still using the language of control. Control is an illusion.

44. Bridge the data warehouse to other uses: SOA, not SQL

45. Rip Mix Burn

46. “ The future is here. It's just not evenly distributed yet.” William Gibson

47. We Feel Fine

48. We Feel Fine

49. We Feel Fine

50. We Feel Fine

51. We Feel Fine

52. We Feel Fine

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54. We Feel Fine

55. We Feel Fine

56. We Feel Fine

57. We Feel Fine One exceptional person did this with no budget. Why can’t we?